AUO vs BOE: The Twin Heroes in the LCD Screen Industry
AU Optronics (AUO) and BOE, as the two leading manufacturers, respectively occupy important positions with technological accumulation and scale advantages Analyze the differences between the two by comparing their technical strength,
In today's rapidly iterating display technology, the performance of LCD screens, as the core component of electronic devices, directly affects the user experience. In the global LCD panel market, AU Optronics (AUO) and BOE, as the two leading manufacturers, respectively occupy important positions with technological accumulation and scale advantages. Analyze the differences between the two by comparing their technical strength, market positioning, product characteristics, and applicable scenarios from multiple dimensions.
1、 Comparison of Technical Strength
oTechnological advantages: With nearly 30 years of deep cultivation in the LCD field, AU has a leading advantage
in high-end display technologies such as Mini LED backlighting and high refresh rate gaming screens. Its HDR technology
tuning is mature, color reproduction is precise, and it is widely used in professional design displays (such as 4K/8K creative
screens) and high-end esports equipment.
o Capacity layout: Focus on small and medium-sized markets as well as niche markets (such as car screens and medical screens),
and maintain high gross margins with a "less but more refined" strategy.
Technological breakthrough: With the support of national policies and large-scale R&D investment, BOE has been the world's leader in LCD panel production capacity for several consecutive years, and is rapidly catching up with OLED and flexible screen technologies. Its ADS Pro (high contrast hard screen) technology has performed well in the mid-range market.
Scale effect: With super large production lines such as the 10.5 generation line, BOE can quickly reduce production costs and form price barriers in the mid to low end market.
2、 Market positioning and user scenarios
Dimension | ||
Core users | High end esports players, professional designers, and in car customers | Popular consumer electronics brands, television manufacturers, government/corporate procurement |
Price range | Mid to high end | Mid to low end (cost-effective route) |
typical products | 240Hz gaming screen, Adobe RGB 99% color gamut design screen | Thousand yuan high refresh rate monitor, mainstream TV panel |
Advantage scenarios | Content creation with high color accuracy requirements and high-speed response games | Large scale procurement with limited budget and basic office and entertainment needs |
3、 Summary of advantages and disadvantages
Advantages: Deep technological accumulation, stable performance of high-end products; Color management tuning industry
benchmark.
Disadvantage: High price; The production capacity is concentrated in specific fields, and the competitiveness of the mid to
low end product lines is insufficient.
BOE (BOE)
Advantages: Strong cost control ability; Fast supply chain response speed, suitable for mass customization.
Disadvantage: Quality control fluctuations in some high-end models; There is a difference in color uniformity compared to AUO.
4、 Suggestions for purchasing: Choose AUO: pursue ultimate color performance (such as design, film and television post production), require high refresh rate (e-sports scenes), and have sufficient budget. Choose BOE: Emphasize cost-effectiveness (such as office and home entertainment), require quick delivery or customized needs (such as bulk procurement for enterprises).
5、 Future competitive trend:
AUO continues to increase its investment in Mini LED and Micro LED technologies to consolidate its high-end market; Expand emerging scenarios such as in car and metaverse.
BOE: Integrate resources through acquisitions (such as CEC Panda), accelerate the construction of OLED production lines, and penetrate high-end supply chains such as Apple.
The conclusion is that there is no absolute superiority or inferiority between the two, the key lies in the matching of requirements. AU represents "precision quality" and BOE represents "Chinese intelligent manufacturing", jointly promoting the upgrading of the global display industry. Consumers can choose the most suitable solution based on their actual budget and usage scenario.
BOE LCD DISPLAY:https://www.idtdisplay.com/products/boe-lcd-displays/
